18 July 2024

AI and the importance of data readiness

Jamie Beaumont

Jamie Beaumont

Data and AI product manager

The last few years has seen enormous buzz around the capabilities of generative AI–and the benefits for companies who use it right—with some coining it the next industrial revolution.

The UK AI industry alone employs over 50,000 people and contributes £3.7bn to the economy, with the UK market being the third largest in the world after the United States and China. We’ve also seen technology giants like Google, Apple, AWS, and Microsoft releasing their own flagship AI tools signalling the escalating importance of AI on a global scale. However, there is one important element that can dampen all that excitement: your data. The impact of your generative AI solution will live and die by the quality of data it is provided. Therefore, the foundation to a successful generative AI initiative is a well-formed and governed data strategy that determines how data is collected, stored, managed, and used to achieve your business goals.

Foundations for success

Every company has unique data, along with unique goals, visions, objectives and needs, and therefore there is no cookie-cutter data strategy that can be successfully applied. However, a fundamental principle is that bringing together your data into a well-governed and consumable format is essential to for reaping the benefits of your data and generative AI initiatives. Many organisations see data governance initiatives as an unnecessary burden rather than a strategic advantage. This means proper data governance is deprioritised or lacking in most cases. The result of this is inconsistent and inaccurate data, potential compliance breaches, operational inefficiencies and, overall, a reduced trust in the available data. Companies have gotten by and lived with poor data governance for a long time. However, those companies that have implemented measures to improve the quality of their data have found it to be a key component in their AI strategy.

Assessing and improving data quality

The first step is understanding the current state of your data which is typically siloed, in many different formats, fragmented, and inconsistent. In some cases, the data is simply incorrect. Additionally, companies must also comply with regulations that governs how organisations handle and process different types of data including how they consume, produce and distribute it. Poor quality and unreliable data ultimately leads to poor AI outputs: garbage in, garbage out. Worse still, companies have to grapple with a skills gap in data and AI. With over 200,000 data roles being left vacant, UK universities estimate they may be only able to produce 10,000 data graduates per year. This stark imbalance between supply and demand showcases the urgent need for skilled data and AI professionals in the UK. Whilst some companies attempt to upskill internally, others turn to Managed Service Providers (MSPs), like Claranet, who have the required expertise and skills to fill the gap.

Moving forward

Despite these challenges, effective data management is going to be a critical element for any business aspiring to adopt an AI-first approach. Prioritising data readiness and making the necessary investments in people and infrastructure will cultivate more data-driven businesses that will pave the way for both successful data-initiatives and successful AI implementations. Whilst generative AI holds a lot of promise and potential, its success is linked to the quality and readiness of the underlying data it will be using. By addressing the data governance and quality issues head-on, organisations can begin to unlock the full potential of their data and AI initiatives.

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